Toyota Tokyo 2022 Olympics
(Super Bowl 2022)
Brothers
Saatchi LA / 2022
When Canadian cross-country skier Brian McKeever lost his eye sight at the age of 18, his brother Robin decided to guide him to compete in Paralympics. Together, the brothers have won 13 Paralympic gold medals.
This is the story of how Robin guides his blind brother Brian. This is also the story of how Brian’s determination and drive deeply inspired Robin to keep pushing himself. This is the story of how brotherly love helped each other to triumph in the end.
This :60 spot debuted at 2022 Super Bowl to build momentum for Beijing 2022 Winer Games.
Directed by: Seb Edwards
Recognition:
USA Today
Today Show
NBC
Ad Week
Yahoo
Rolling Stone
Daily Mail
Cannes - Shortlist x 1
One Show - Shortlist x 4
Clios Sports - Silver x3
“If you saw me crying on Super Bowl Sunday, well, you didn’t.”
- Rolling Stone
