DoorDash Reservations

Sand Castle Restaurant

DoorDash Creative Studio/ 2025

In 2025, DoorDash launched DoorDash Reservations in Miami - letting customers book tables at the most exclusive restaurants. When we’re known for delivery, we can’t launch exclusive dining by just talking about exclusive dining, we have to build it.

The Sand Castledonna - World’s first fully functional sandcastle restaurants, inspired by the Miami beach. It’s 2-story, 1340sqt and made out of 100 tons of sand. The only way to get in is via DoorDash Reservation.

It’s fully booked within minutes, and drove 10% increase in DoorDash Reservation awareness in just 4 days.

Creative Team: Marcelo Maciel / Flavio Cherem
Sr Creative Lead / CD: Yusong Zhang

Recognition so far:
HypeBeast
Forbes
Miami New Times
Trendhunter
One Show