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yusong zhang
About Yusong
Advertising
Photography
Lego table
Kettle 7.jpg

Salvation Army

Salvation Army

Kettle


Grey Toronto / 2013

This campaign uses the Salvation Army’s “kettle” as the visual device to show how your small donation could make a huge difference in someone's life. Stop Motion is used to attracts more younger donors.

Directed by: Johnny Kelly

Awards: 
D&AD - Graphite x1
Creative Review Annual
ADCC (Gold)



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Coors Light (Activation) Toyota Olympics + Super Bowl 2021 (Film) Toyota Olympics + Super Bowl 2022 (Film) Lay's (Film) Honey Nut Cheerios (Activation) Toyota + PyeongChang 2018 (Media) Subaru WRX STi (Film) Crime Stoppers (Film) Ministry of Education (Film) Afrin (Film) Honey Comb (Film) Salvation Army (Film) Nature Valley (Social) Missing Children Society (Social) Moms Demand Action (Print) Print