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yusong zhang
About Yusong
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Kettle 7.jpg

Salvation Army

Salvation Army

Kettle


Grey Toronto / 2013

This campaign uses the Salvation Army’s “kettle” as the visual device to show how your small donation could make a huge difference in someone's life. Stop Motion is used to attracts more younger donors.

Directed by: Johnny Kelly

Awards: 
D&AD - Graphite x1
Creative Review Annual
ADCC (Gold)



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Coors Light + MLB Toyota Olympics + Super Bowl 2021 Toyota Olympics + Super Bowl 2022 DoorDash Brand Campaign DoorDash Sandcastle DoorDash World Cup Teaser Toyota + PyeongChang 2018 Lay's Holidays Honey Nut Cheerios Subaru WRX STi Crime Stoppers Ministry of Education DoorDash Valentine's Day Honey Comb Afrin Salvation Army Moms Demand Action Print