Moms Demand Action
choose one
Grey Toronto / 2013
After the Sandy Hook massacre in 2012, Moms Demand Actions want to ask America one simple question: Does it make sense to have Little Red Riding Hood, Dodgeball and Kinder Eggs banned in schools to protect our children, but not assault weapons?
Awards:
Cannes Lion (Silverx3)
One Show (Merit)
Clios (Merit)
Marketing Awards (Goldx4)
ADCC (Gold x2)
Communication Arts
Media Coverage:
MSNBC - Rachel Maddow Show
MSNBC - Morning Joe Show
CNN (Front page)
ABC News (Front page)
CBS News (Front page)
Daily Mail
BuzzFeed
Huffington Post
Yahoo
Global and Mail
"How Many More Rounds?" Moms Demand Action has launched a campaign to drive support for new and stronger gun laws in America in the aftermath of the massacre at Sandy Hook Elementary School in 2012. The video, "How many more rounds?," is an emotive depiction of the damage caused by gun violence.