Crime Stoppers
Anonymous
Here, we see portraits of criminals concealing themselves. Only the items that typically hide their features (sweatshirt, hat, bandana) now have their features printed on them, exposing their identities.
DDB Toronto / 2011
When you submit a tip to Crime Stoppers, you stay anonymous, the criminals don't.
Awards:
Cannes Lion (Shortlist)
Clios (Shortlist)
Young Gun
Marketing Awards (Gold)
Applied Arts (Cover)