Lay’s
Salty Santa
Rethink / 2024
Holidays are traditionally dominated by sweet snacks. Lay’s wants to change that narrative.
After eating a gazillion cookies year after year, Santa’s finally had enough. This holiday season, all he wants are some salty Lay’s chips.
ACD: Jason Kerr / Marko Pandza
CD: Yusong Zhang / Fernando Hernandez
CCO: Aaron Starkman / Mike Dubrick
Directed by: Mark Zibert
Recognition so far:
AdAge
