Shohei Ohtani, the greatest player in baseball history, broke a Coors Light digital board with a foul ball. Instead of fixing it, we created an ad campaign with OOH, social, PR and special commemorative cans.

Despite Coors Light having no affiliation with Shohei, we became his unofficial sponsor with zero dollars spent.

ACD: Nick Noh / Jordan Darnbrough
CD: Yusong Zhang
ECD: Xavier Blais
CCO: Aaron Starkman / Daniel Lobaton / Mike Dubrick