Toyota Tokyo 2021 Olympics
(Super Bowl 2021)
Upstream
Saatchi LA / 2021
A mother’s phone call with an adoption agent turned a double amputee orphan into a 13 time gold medalist. This is US Paralympian Jessica Long’s story.
As part of the Toyota’s “Start Your Impossible” campaign for Tokyo 2021, this :60 spot debuted at 2021 Super Bowl to build excitement ahead of the summer Olympic games.
The ad has received a Graphite pencil at D&AD for Art Direction.
Directed by: Tarsem
Recognition:
USA Today
CBS This Morning
CNBC
Forbes
Today
CNN
People
AdAge
Best Super Bowl ads - Adweek
Washington Post
AdMeter 2021 - #5
One Show - Silver x2, Bronze x1, Merit x 1
D&AD - Graphite x1, shortlist x1
Cannes - Shortlist x 3
Clios - Gold x 2, Silver x 2
“I’ve never been more moved than Watching that Toyota ad.”
- Mindy Kaling
