Honey Nut Cheerios
Bring Back the Bees
Cossette Toronto / 2016
To draw attention to the declining honeybee populations, we took our beloved bee mascot off the Honey Nut Cheerios box for the first time in the brand’s history. The box drives people to BringBackTheBees.ca for in-depth information about the issue and actions they can take.
Awards:
Cannes Lion (Shortlist)
Marketing Awards (Best of Show)
ADCC (Gold)
CMA (Best of Show)
Media Coverage:
Time Magazine
Huffington Post
Mashable
Yahoo
BNN
FastCo
ABC News
FOX News
Toronto Star
National Post
200+ news stories in one week
4 million video views in 10 days
700,000 boxes sold
