Toyota Tokyo 2021 Olympics
(Super Bowl 2021)

Upstream

Saatchi LA / 2021

A mother’s phone call with an adoption agent turned a double amputee orphan into a 13 time gold medalist. This is US Paralympian Jessica Long’s story.

As part of the Toyota’s “Start Your Impossible” campaign for Tokyo 2021, this :60 spot debuted at 2021 Super Bowl to build excitement ahead of the summer Olympic games.

Recognition:
USA Today
CBS This Morning
CNBC
Today
CNN
People
AdAge
Best Super Bowl ads - Adweek
#5 - AdMeter
One Show x5
D&AD x2