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Honey Nut Cheerios

Honey Nut Cheerios

Bring Back the Bees

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Cossette Toronto / 2016

To draw attention to the declining honeybee populations, we took our beloved bee mascot off the Honey Nut Cheerios box for the first time in the brand’s history. The box drives people to BringBackTheBees.ca for in-depth information about the issue and actions they can take.

Awards: 
Cannes Lion (Shortlist) 
Marketing Awards (Best of Show)
ADCC (Gold) 
CMA (Best of Show) 

Media Coverage: 
Time Magazine 
Huffington Post

Mashable
Yahoo
BNN
FastCo

ABC News
FOX News
Toronto Star

National Post




200+ news stories in one week
4 million video views in 10 days

700,000 boxes sold